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Novità, consigli e segreti dal mondo della fitocosmesi.
The Interaction Between Skin and the Sun: A Guide to Conscious Exposure
Exposure to sunlight is an experience that involves the complex biological mechanisms of our skin. If properly managed, it brings benefits such as the synthesis of vitamin D and a tanned complexion; if neglected, it can accelerate skin aging and cause cellular damage. Achieving a healthy, even, and long-lasting tan isn't a matter of luck, but the result of a precise protocol based on an understanding of skin physiology. In this guide, we will analyze the three fundamental phases of proper sun exposure—preparation, protection, and regeneration—providing a technical approach for interacting with the sun safely and effectively. PHASE 1: Preparing the Skin for UV Radiation Even before sun exposure, it's possible to optimize the skin's response to ultraviolet radiation. The goal is twofold: to stimulate endogenous melanin production and ensure optimal hydration. Melanin is the natural pigment that, in addition to giving skin its color, acts as a photoprotector, dissipating part of the energy of UV rays. The production process, known as melanogenesis , can be supported through the use of cosmetic formulations containing precursors or stimulators. Substances such as tyrosine derivatives or specific plant extracts act as biological activators, predisposing the skin to faster and more even pigmentation. At the same time, deep hydration, for example through molecules like hyaluronic acid , is crucial for maintaining the integrity of the skin barrier and the skin's elasticity, making it more resilient to sun-induced oxidative stress. PHASE 2: Intelligent Protection During Exposure Sun protection is the cornerstone of safe sun exposure. The choice of sun protection factor (SPF) should not be random, but based on a scientific classification of individual sensitivity. Fitzpatrick's Phototype Classification In 1975, Harvard dermatologist Thomas B. Fitzpatrick developed a scale that classifies skin types based on their reaction to sun exposure. This scale is now the global reference standard. Phototype I-II: These correspond to very fair and sensitive skin, with very low melanin production. The typical reaction is almost immediate erythema (sunburn). For these individuals, the use of an SPF 50+ is mandatory. Phototype III: Medium-pigmented skin, capable of tanning gradually but still prone to sunburn if exposed to intense, unprotected sun. It is recommended to start with an SPF 50 or 30 . Phototype IV-VI: Olive to dark skin, with high basal melanin production. The risk of sunburn is low, but protection remains essential to prevent photoaging (the degradation of collagen and elastin caused by UVA rays) and cellular damage. An SPF of 30 to 15 is recommended to protect against long-term effects. It is important to protect not only the skin of the body, but also the more delicate skin of the face, which is constantly exposed, and the hair, whose keratin structure can be damaged by the sun, chlorine and salt water. PHASE 3: Post-Exposure Regeneration and Repair After exposure to UV rays, the skin enters a stressful phase that requires targeted intervention to restore its balance. The processes to be counteracted are dehydration, inflammation, and the action of free radicals. The post-sun ritual begins with a delicate cleansing , preferably with oily formulations or those based on non-aggressive surfactants, to remove residues of sun filters, salt and chlorine without depleting the hydrolipidic film and compromising the tan. Subsequently, the choice of after-sun treatment depends on the condition of the skin: For redness and a feeling of heat: Light formulations, such as sprays or gels, containing soothing and anti-reddening active ingredients such as bisabolol (a chamomile derivative) or aloe extracts are recommended. These products offer immediate relief and lower skin temperature. For dehydrated skin in need of nourishment: A cream or fluid emulsion rich in hydrating, emollient, and repairing agents is preferable. Ingredients such as panthenol, vitamin E, and plant oils help rebuild the skin barrier, combat oxidative stress, and secure the tan, preventing flaking and prolonging its duration. Application Protocols: 4 Common Mistakes to Avoid Insufficient Product Dose: The claimed SPF efficacy is laboratory tested using a dose of 2 mg of product per cm² of skin. Anything less will drastically reduce the level of protection. Failure to Reapply: Sunscreens degrade with exposure to UV rays and are washed out by sweat and water. Reapply every 2 hours and always after swimming. Omission of Critical Areas: Areas such as the ears, nape of the neck, neck, backs of the hands, and feet have thinner skin and are prone to premature aging. They require meticulous application. Neglecting Your Hair: UV rays oxidize the melanin in your hair and damage the cuticle, making it dry and brittle. Using specific protective oils is essential to maintain hair health. Your skin is a complex and vital organ. Understanding how it interacts with the sun is the first step to protecting its health and beauty, today and in the future. Your Ritual with Solehado Products by Claride Fitocosmesi To translate these scientific principles into a complete beauty ritual, our Solehado line offers targeted solutions for each phase: For Preparation (Phase 1): The Bronze Tanning Activating Gel Cream , with melanin stimulators and Hyaluronic Acid, prepares the skin for an intense and even tan. For Protection (Phase 2): Sensitive Skin and Children (Phototypes I-II): The Face & Body Spray Sunscreen SPF 50+ , fragrance-free and dermatologically tested. Face (All Skin Types): Anti-Age Face Sunscreen SPF 50 , a treatment that prevents wrinkles and sunspots. Body and Sport (Phototypes III-IV): Waterproof Sunscreen with Pomegranate SPF 30 , resistant to water and sweat. Hair and Body: The Protective Body and Hair Oil creates a defensive film against dryness, chlorine and salt water. For Repair (Phase 3): Cleansing: The Fixing Shower Oil gently cleanses so as not to "wash away" the tan. Immediate Relief: After Sun After Sun Spray with bisabolol for a refreshing and soothing action. Deep Repair: The After Sun Fluid Cream in Airless format to nourish, hydrate and prolong the complexion. [Discover the Solehado line and create your own personalized sunscreen protocol]
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Sun Protection in July: Maximum Protection for Summer at its Peak with the Solehado Line from Claride Fitocosmesi
July is the heart of the Italian summer, the month when the sun reaches its peak intensity and millions of people prepare for their long-awaited summer vacations. It's precisely during this time that sun protection becomes essential to preserve the health and beauty of our skin. Claride Fitocosmesi's Solehado line, with its premium products, is the ideal choice for facing July's sun-related challenges with confidence and awareness. July: The Month of Extreme Solar Challenges: July is characterized by particularly intense sun. The UV index reaches its annual peak, with values that can exceed 10 in Mediterranean regions during the central hours of the day. High temperatures, often above 30°C, increase sweating and reduce the effectiveness of inadequately formulated sunscreens. During this month, the skin faces multiple aggressors: intense UV rays, extreme heat, salty sea air from beach vacationers, chlorine from swimming pools, and the need for prolonged sun exposure typical of the holiday season. It's the time of year when even normally resistant skin can show signs of sun stress. The particularly intense sun rays in July make it essential not only to use high-factor sunscreens, but also to choose formulas specifically designed to withstand the extreme conditions typical of midsummer. UVA rays, particularly intense during this time, penetrate deeply into the skin, causing structural damage that will manifest in the years to come in the form of deep wrinkles, dark spots, and loss of elasticity. The Specific Needs of Summer Holidays: July coincides with the quintessential holiday season, bringing with it completely different sun protection needs than those of everyday life. Exposure is no longer limited to brief moments of the day, but extends for hours, often in particularly challenging conditions such as windy beaches, reflections on water that intensify the sun's rays, or high mountain altitudes. Families face the need to simultaneously protect adults and children, requiring quick and convenient application, long-lasting water and sweat resistance, and the guarantee of safe formulations for all ages. It is in this context that the comprehensive Solehado line from Claride Fitocosmesi proves particularly valuable. The Solehado Line: Two Products, Total Protection for July: The Solehado line by Claride Fitocosmesi presents itself as the complete solution for the sun protection needs of the month of July, offering two complementary products that cover all the protection needs of the modern family. Fragrance-Free Sunscreen Spray for Face and Body SPF 50+: The revolution in family protection, specifically formulated for children and sensitive skin, with a 150 ml spray format that guarantees quick and even applications even on the most restless children. High Protection Waterproof Sunscreen with Pomegranate: The perfect choice for adults and mature skin, available in a 175 ml tube, combining advanced protection with anti-aging and antioxidant properties. Focus on SPF 50+ Spray Sunscreen: The Perfect Ally for Family Vacations Formulation Optimized for July Conditions: Claride's SPF 50+ Spray Sunscreen was developed with the extreme conditions typical of July in mind. Its formula ensures stable SPF 50+ protection even in conditions of intense heat, high humidity, and profuse sweating. Spray technology ensures even application even when environmental conditions make it difficult to use traditional creams. On the beach, with the wind blowing sand, or by the pool with wet and slippery children, the spray format allows for quick and effective application without the need for prolonged massaging. Guaranteed Safety for Babies and Children: The fragrance-free formula is especially important during the July holidays, when skin is subjected to multiple stresses. The absence of fragrances eliminates the risk of photosensitization, a reaction that can occur when some fragrance components react with the intense UV rays typical of July. Being compatible from birth makes this product ideal for families traveling with newborns, ensuring safe protection for even the most delicate and immature skin. During summer holidays, when children spend hours outdoors, this safety becomes essential. Specific Active Ingredients for Intense Summer: Broad Spectrum UVA and UVB Filters: SPF 50+ protection is calibrated to withstand the intense radiation typical of July. The filters have been selected to maintain their effectiveness even in high temperatures and with heavy sweating. Concentrated Aloe Vera: During July, when skin is subjected to continuous heat stress, the cooling and soothing properties of aloe vera become even more valuable. Aloe provides immediate relief from the sensation of heat and keeps skin hydrated throughout exposure. Stabilized Vitamin E: The antioxidant action of vitamin E is particularly important during intense July exposure, when free radical production peaks. The vitamin E in Claride is stabilized to maintain its effectiveness even in extreme heat. Vegetable Glycerol: This natural ingredient prevents skin dehydration typical of long summer exposure, maintaining the integrity of the skin barrier even in conditions of environmental stress. Water Resistance: Essential for Seaside Vacations The water-resistant formula of the SPF 50+ Spray Sunscreen has been tested to ensure long-lasting protection even during prolonged swimming. During the July holidays, when children can spend hours in the water, this feature becomes essential to prevent sunburns that could ruin the entire vacation. However, water resistance does not mean that the product does not need to be reapplied. It is important to reapply after each swim and every 2 hours of exposure, especially during peak hours of solar radiation. Waterproof Pomegranate Sunscreen: The Ultimate Anti-Aging Solution for Summer Advanced Protection for Mature Skin During the Holidays: Mature skin faces particular challenges during the July holidays. Prolonged exposure to UV rays can significantly accelerate the aging process, causing the appearance of new wrinkles, dark spots, and sagging. Pomegranate Waterproof Sunscreen has been specifically formulated to address these challenges. The Antioxidant Power of Pomegranate in Extreme Conditions: During July, when solar radiation reaches its peak, the antioxidant action of pomegranate extract becomes even more valuable. The polyphenols and anthocyanins in Punica Granatum extract work intensively to neutralize free radicals generated by intense sun exposure. Pomegranate contains punicalagins, one of the most powerful natural antioxidants known, with an efficacy superior even to that of green tea and vitamin C. During the prolonged exposure typical of vacations, this ingredient provides continuous antioxidant protection that goes beyond simple UV protection. Green Tea Extract: Advanced Cellular Protection: The Camellia Sinensis leaf extract in Claride provides catechins, particularly EGCG (epigallocatechin gallate), which protect cellular DNA from damage caused by UV rays. During July, when intense sunlight can cause significant cellular damage, this molecular protection becomes crucial. Aloe Vera: Comfort and Repair Continued: The Aloe Barbadensis gel in the pomegranate cream not only provides immediate hydration and freshness, but also activates cellular repair processes that continue even after sun exposure. During the holidays, when skin is subjected to constant stress, this repairing action is essential to maintaining skin health. Application Strategies for July: Maximizing Protection During the Holidays Pre-Vacation Protocol: Before leaving for your July vacation, it's a good idea to prepare your skin by starting to use Solehado sunscreen a few days in advance. This allows your skin to gradually adjust and reduces the risk of reactions during the first few days of intense exposure. Strategic Application on the Beach: During days at the beach, the application must follow a specific protocol: 1. First application: 30 minutes before exposure, apply both products generously as needed (spray for children, cream for adults) 2. Pre-bath reapplication: Always before entering the water, even if the products are waterproof 3. Post-bath reapplication: Immediately after each bath and towel drying 4. Hourly Reapplication: During peak hours (11:00-16:00), reapply every hour instead of every two hours Critical Areas Not to Forget: During July, some areas of the body are particularly vulnerable and require special attention: • Nose and cheekbones: Protruding areas that receive direct radiation • Shoulders and décolleté: Areas often exposed during the summer • Feet: Frequently forgotten but exposed to the reflection of the sand • Ears and scalp: Particularly in people with thinning hair • Lips: Use specific products or gently apply sunscreen Specific Tips for Different Seaside Holiday Destinations For seaside holidays in July: • Always use both Solehado products in combination • Increase the frequency of reapplication due to water reflection • Pay particular attention to areas exposed to the reflection of the sand • Don't forget to protect yourself even under the umbrella, where 40% of UV rays reach Mountain Holidays: Altitude intensifies UV radiation. For every 1,000 meters of altitude, UV intensity increases by 10-15%. • Use protection even on cloudy days • Increase reapplication frequency to compensate for drier air • Pay attention to the reflection of residual snow or glaciers Pool Holidays: Chlorine can interact with some cosmetic ingredients: • Always reapply after each swim in the pool • Use specific moisturizing products in the evening to neutralize the effects of chlorine • Always shower before reapplying sunscreen July and Children: Special Protection for the Little Ones Exhibition Hours for Children: During July, safe hours for children are even more restricted: • Never between 11:00 and 16:00 for children under 3 years old • Limited and always protected exposure for children between 3 and 10 years old • Mandatory use of caps, t-shirts and protective glasses Application of Spray Cream on Children The spray format makes it much easier to apply to children during the holidays: • Apply indoors or in a place sheltered from the wind to avoid dispersion • Always distribute with hands after spray application • Keep eyes closed during application to the face • Use generous amounts: children tend to move and sweat more Hydration and Post-Sun Care for July Restorative Evening Routine: After the intense exposure of July, the skin needs specific care: For Adults: • Fresh shower with gentle cleansers • Application of moisturizing products rich in antioxidants • Use of repairing serums with hyaluronic acid • Intensive hydration before going to sleep at night For Children: • Fresh bath with specific products for sensitive skin • Gentle moisturizing cream for the whole body • Pay particular attention to areas that may have become red • Check for any irritation or erythema Supportive Feeding During July During the July holidays, nutrition can support sun protection: Foods Rich in Antioxidants: • Tomatoes (lycopene) • Carrots (beta-carotene) • Berries (anthocyanins) • Green tea (catechins) • Fish rich in omega-3 Intensive Hydration: • Increase water intake to 2-3 liters per day • Supplement with fresh fruit juices • Avoid alcohol during the central hours of the day • Consume fruits rich in water (watermelon, melon, peach) Warning Signs You Shouldn't Ignore During July, it's important to recognize the signs that indicate excessive sun exposure: Early Signs: • Redness that persists for more than 4-6 hours after exposure • Sensation of localized heat on the skin • Tight and dry skin the next morning • Appearance of small vesicles When to See a Doctor: • Fever associated with extensive sunburn • Large vesicles • Severe pain that does not improve with home care • Signs of infection (pus, red streaks) Sustainability and Respect for the Environment During the Holidays Protection of the Seas and Corals The eco-friendly formulation of the Solehado line respects marine ecosystems. During the July holidays, when millions of people use sunscreen in marine environments, this attention becomes essential to preserve: • Coral reefs • Marine life • Coastal ecosystems • Water quality Tips for Sustainable Holidays: • Always choose reef-friendly products • Do not abandon empty containers on the beach • Prefer quick showers to remove sunscreen residue • Use adequate quantities without waste July-Specific Myths to Debunk: "In July you can get a tan even without sunscreen" This is one of the most dangerous myths. July's intense UV rays can cause permanent damage even with a single, prolonged, unprotected exposure. "If I'm already tanned, I don't need protection." The tan provides natural protection equivalent to SPF 3-4, which is insufficient for July conditions. "Waterproof Products Last All Day" Even the best waterproof products need reapplication every 2 hours and after swimming. "Under the Umbrella You Don't Need Protection" UV rays reflected by sand and water can cause sunburn even in the shade. Preparing for Return: Maintaining the Benefits of Vacation Post-Vacation Transition At the end of the July holidays, it is important to: • Continue to use sunscreen daily • Maintain an intensive moisturizing routine • Monitor for any changes in your skin • Schedule dermatological check-ups if necessary Conclusions: July in Safety with Claride Solehado July is the time of year when sun protection becomes absolutely critical. The Solehado line from Claride Fitocosmesi, with its dual complementary formulation, offers the complete solution to meet the sun's challenges of midsummer. The fragrance-free SPF 50+ Spray Sunscreen provides maximum protection for the whole family, from newborns to adults, with essential holiday convenience. The Pomegranate Waterproof Sunscreen provides advanced protection with anti-aging benefits for mature skin. Choosing Claride Solehado for July means investing in scientifically advanced protection that respects the environment and Italian cosmetic tradition. It means being able to fully enjoy your summer holidays, confident that you're protecting the health of your skin and that of your loved ones. The Italian summer deserves to be experienced in all its beauty, but always with the awareness and protection that only top-quality products can guarantee. With Claride Solehado, July becomes the perfect vacation month: sun, sea, family, and forever protected skin. Remember: vacations last a few weeks, but your skin's health is for life. Choose Italian excellence, choose complete protection, choose Claride Solehado.
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Osmotic Water: The Secret to Purity That Makes Claride Fitocosmesi Products Unique
Have you ever wondered what makes Claride Fitocosmesi products so pure, effective, and gentle on the skin? The secret often lies in ingredients you don't see, like osmosis water , a key component in our formulations. But what exactly is it, and why do we consider it so precious? Why Water Matters? The Foundation of Every Claride Formulation In the world of natural skincare, every ingredient is crucial. At Claride Fitocosmesi, we're committed to selecting only the best, and this starts with the foundation: water. It's not just a diluent, but a vehicle that delivers the active ingredients directly to your skin. That's why we've chosen the purest osmotic water. Reverse Osmosis Water: A Cutting-Edge Purification Process Reverse osmosis water isn't just distilled water. It's obtained through a sophisticated reverse osmosis process, an advanced technology that filters water, eliminating every last impurity: mineral salts, bacteria, viruses, and any other unwanted substances. The result? Water of unparalleled purity, completely free of contaminants that could compromise the effectiveness or gentleness of our products. The Amazing Benefits of Reverse Osmosis Water in Your Claride Products: Using this super-pure water is not a random choice, but a strategic decision that brings concrete benefits to your skin: Extreme Purity and Delicacy: The absence of impurities makes our formulations extremely gentle and well-tolerated. Even the most sensitive and reactive skin benefits from this purity, reducing the risk of irritation. Maximum Effectiveness of Active Ingredients: Without interference from mineral salts or other residues, Claride's natural active ingredients can express their full potential. This means your skin absorbs and maximizes the benefits of each plant-based active ingredient. Stability and Long-Term Durability: Reverse osmosis water helps maintain the stability and purity of formulations over time. Your Claride products retain their beneficial properties intact, from the first to the last application. Commitment to Sustainability: Our philosophy is based on respect for skin and the environment. The use of osmotic water fits perfectly into this approach, guaranteeing a sustainable and high-quality base ingredient. Claride's Commitment: Every Detail Counts As you can see on our website www.claride.it Attention to the quality and provenance of every ingredient is our priority. Reverse osmosis water is just one example of the care we put into creating safe, effective, and environmentally friendly products. We want to offer you skincare that not only works, but also makes you feel good, knowing you're using the best that nature, combined with science, can offer. Reverse osmosis water is a key ingredient in Claride Fitocosmesi formulations, your guarantee of purity, efficacy, and gentleness. Discover the difference on your skin and choose the quality that makes the difference!
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Common Cosmetic Mistakes and How to Avoid Them for Radiant Skin
Using cosmetics should be a pleasant and beneficial beauty ritual. However, common mistakes can compromise the desired results and damage the skin. Let's explore the most common mistakes and how to avoid them, with a focus on your specific products. Common Mistakes and Solutions: Applying products in the wrong order: The order in which you apply them is crucial to maximizing their effectiveness. Generally, you should work from the lightest to the thickest products. Tip: Start with our lightweight, active-rich Liposome Facial Serum, followed by Hydrissima Hyaluronic Acid Cream to seal in hydration. Excess product: “More is better” doesn't apply to cosmetics. Applying too much product can clog pores and cause irritation. Tip: Use small amounts of our products. A few drops of Liposome Facial Serum and a small amount of Hydrissima Hyaluronic Acid Cream are enough to achieve optimal results. Do not cleanse skin before application: Applying cosmetics to dirty skin prevents the absorption of active ingredients and can cause blemishes. Tip: Always cleanse your skin with a gentle cleanser like Normalizing Milk followed by Hydrating Toner before applying our products. Forget the neck and décolleté: These delicate areas require the same attention as the face. Tip: Extend the application of Liposome Facial Serum and Collagen Cream to the neck and décolleté for a uniform result. Don't moisturize your lips: Dry, chapped lips can ruin your overall appearance. Tip: Our Shea Butter is ideal for keeping lips soft and hydrated in any season. Exfoliating too frequently: Excessive exfoliation can irritate the skin and damage the protective barrier. Tip: Use our Green Clay Peeling Mask once or twice a week for a deep cleanse that oxygenates the skin. Don't protect your skin from the sun: Sunscreen is essential all year round, not just in summer. Tip: always finish your beauty routine with Solehado SPF 50 or SPF 30 Sunscreen Face Cream depending on your skin type. Avoiding these common mistakes will allow you to make the most of the benefits of our products and achieve healthy, radiant skin. Discover our full range of products and start your healthy beauty routine!
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A natural beauty routine for top-notch skin in February.
February is a tricky month for your skin: the cold, wind, and sudden changes in temperature can upset its balance, making it dry, dull, and sensitive. To maintain a radiant complexion and healthy skin, it is essential to adopt a targeted skincare regimen, with natural products rich in active ingredients that deeply nourish and protect. We offer you a range of products perfect for meeting this month's challenges. Here's an ideal routine to take care of your skin in February. Gentle cleansing for pure and protected skin: Cleansing is the first essential step for healthy skin. In February, avoid harsh cleansers that can compromise the skin's hydrolipidic barrier. Opt for a product that not only cleanses but also respects the skin's natural pH, keeping it soft and protected. Recommended product: Normalizing Milk – Formulated with natural ingredients, it removes impurities and makeup without stripping the skin of moisture. Its creamy texture leaves the face soft and nourished, preparing the skin for subsequent treatments. Exfoliation to renew and brighten: In cold weather, skin tends to accumulate dead cells, resulting in a dull and lifeless appearance. Gentle exfoliation helps stimulate cell renewal without stripping the skin, improving its radiance and tone. Exfoliation is particularly useful for preparing the skin to better absorb hydrating and nourishing treatments. Recommended Product: Hydrating Sugar Crystal Body Scrub with Cocoa Butter for All Skin Types – Perfect for exfoliating the epidermis and renewing skin tissue, this scrub softens thickened and dehydrated skin. After use, skin will regain its natural radiance and be more receptive to subsequent treatments. Contains almond oil, wheat germ oil, beeswax, cocoa butter, and cane sugar in different grain sizes for gentle yet effective exfoliation. How to use: Apply the product to the affected area, massaging gently with circular motions for a few minutes. Then, remove excess product with a damp sponge. Intense hydration to combat dryness: Hydration is essential in winter, when the cold and wind tend to dehydrate the skin. Choose a cream rich in soothing and nourishing active ingredients that not only restore proper hydration levels but also strengthen the skin's barrier. Recommended product: O₂ Dermostimulating Cream – Enriched with shea butter and plant oils, it provides deep hydration and protects the skin from external aggressors. Its formula helps maintain skin elasticity and tone, reducing the sensation of dryness and tightness. Protection and repair for resilient skin: Even in winter, skin is exposed to harmful factors like pollution and UV rays. Sunlight can damage skin even on the coldest days, contributing to premature aging. Using a day cream with sunscreen helps prevent the formation of wrinkles and dark spots. Recommended product: Anti-Aging Face Sunscreen SPF 50 High Protection for all skin types – An anti-pollution formula that hydrates, protects, and prevents wrinkles thanks to natural antioxidants. Its lightweight texture also makes it perfect as a makeup base, protecting the skin without weighing it down. Extra treatments for deep nourishment: Once or twice a week, treat yourself to an intensive treatment to restore comfort and well-being to your skin. Targeted masks and treatments help rebalance and revitalize the skin, giving it renewed energy. Recommended product: Green Clay Peeling Mask – A true concentrate of natural active ingredients to deeply purify, soothe, and nourish the skin. Green clay helps rebalance excess sebum and purify pores, leaving skin more even and luminous. After application, the face immediately appears more radiant and relaxed, with a feeling of freshness and lightness. Extra Tips for Perfect Skin in February Drink plenty of water: hydration starts from within. Drinking at least 1.5-2 liters of water a day helps keep skin supple and radiant. Avoid excessively dry environments: home heating can further dry out your skin. Use a humidifier to maintain optimal humidity levels. Follow a balanced diet: choose foods rich in vitamins A, C, and E, which are essential for healthy skin. Protect your lips: cold weather tends to chap them easily. Use a nourishing lip balm to keep them soft and hydrated. Facing February with the right skincare means protecting and strengthening your skin, avoiding dryness and sensitivity. Thanks to the Claride Fitocosmesi line, you can count on natural and effective products, formulated to provide hydration, nourishment, and protection. By following this routine and adopting the right habits, your skin will stay soft, radiant, and healthy all winter long!
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How to choose the right facial cleanser for your skin type?
There's no one-size-fits-all skincare routine. Numerous factors come into play when choosing the right products for your routine, including skin type, any blemishes, the season, your age, and so on. However, there are some steps that remain the same, and cleansing your face is one of them. Despite being a habit that's often overlooked or taken for granted, cleansing is a crucial step in your skincare routine, helping to make your skin radiant, healthy, and firm. But what precautions should you take to cleanse properly? And how do you choose the cleanser best suited to your skin's needs? We'll reveal the details in this article. Cleansing: What it means and why it's important It's often thought that simply wetting your face with a little water is enough to have healthy, clean skin. The truth is, this isn't the case at all. Cleansing your face with a specific product allows you to remove makeup residue, excess sebum, impurities and pollutants that settle on the skin throughout the day. So, is it necessary to cleanse your face only in the evening? It would be better to cleanse your face twice a day, morning and evening. Even at night, the skin produces sebum, which is compounded by sweat, mites, and germs. Proper cleansing helps purify the skin, preventing the formation of pimples, blackheads, and wrinkles, and prepares the skin for the absorption of active ingredients in subsequent treatments. Furthermore, the massage that accompanies cleansing stimulates microcirculation, giving brightness and firmness to the complexion. Skincare: steps and products for proper facial cleansing: We've said that cleansing is an essential step, regardless of skin type or specific skin needs. However, you need to be very careful when choosing the right cleanser, choosing one that cleanses deeply while also respecting the skin without stripping it or making it sensitive. This is why it's important to know your skin well, so you can choose a product that fully meets your needs. Let's now analyze the different skin types and the skincare best suited to each: Facial cleansing for oily skin: If your skin tends to get shiny easily, even during the winter months, then you probably have oily skin and need a product that regulates sebum production without dehydrating. We recommend choosing a cleanser with purifying properties, like our Purifying Milk with Cucumber and Chamomile Extracts. Particularly suitable for oily, acne-prone, and blackhead-prone skin, apply to your face with a cotton pad, massage gently, and then rinse. After cleansing, we recommend applying a toner, which helps rebalance the skin's pH, tighten pores, and prepare the skin for the next steps in your skincare routine. Our Purifying, Hydrating, and Amino Acid-Strengthening Toner with Birch Extract is your best friend, reducing shine and imperfections. We remind you, however, not to overdo it with cleansing. Washing your face more than twice a day can be harsh on the skin, which could respond with a rebound effect, that is, excessive sebum production in response to the induced dryness. Facial cleansing for combination skin: Typically, those with combination skin notice this because their T-zone (forehead, nose, and chin) appears shiny, while the rest of their face appears normal or even dry. Treating this type of skin is no easy feat. It's important to find the right balance, so as to deeply cleanse the oiliest areas without damaging the more sensitive ones, like the cheeks. One solution could be to use a balanced product, like our Refreshing Hydrating Makeup Remover with Aloe Vera Gel. This 2-in-1 product can be used both as a cleansing milk and as a toner. It cleanses, removes all types of makeup, and simultaneously hydrates, leaving skin fresh and velvety soft. In any case, it's important to emphasize that proper cleansing takes time. After pouring the right amount of product onto a cotton pad, gently wipe it over your face, focusing on the most impure areas for a few dozen seconds, to effectively remove impurities. Facial cleansing for dry skin: If you have dry skin that reddens easily and often feels tight after washing, you should incorporate a cleanser rich in hydrating and nourishing ingredients into your routine. Soothing, hydrating, and rebalancing, our Normalizing and Rebalancing Milk with chamomile extracts may be just the thing for you. Combined with one of our toners for sensitive skin, such as the O₂ Stimulating Toner with Distilled Witch Hazel Water and Reoxygenating Yeast, it soothes the skin, restoring the hydration it needs. Also, don't forget to adjust the water temperature so it's neither too hot nor too cold. Extreme temperatures can irritate the skin and cause redness, especially for those with dry or sensitive skin. In this regard, we also remind you not to rub your skin too vigorously with the towel at the end of your skincare routine, but to pat it slowly and gently, thus avoiding damaging the epidermis. Conclusions: Thorough facial cleansing is essential for always having healthy, clean, and radiant skin, free from impurities and imperfections. Let's not forget, however, that every skin type has specific needs, which it's important to listen to and respect to maintain the epidermis's natural balance. Choosing the right products can really make a difference. Claride offers a wide range of skincare products to meet all your needs. Makeup removers, cleansers, toners... Choose the one that's right for you, try it, and even your cleansing routine will take a turn for the better! DISCOVER OUR DETERGENTS
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Sunscreen: The Complete Guide to Safe Sun Exposure
Heat and sunlight are essential for life. The sun's energy helps produce vitamin D and fix calcium in the bones. Finally, it helps increase levels of serotonin, the so-called "happiness hormone." However, ultraviolet (UV) rays can cause damage to our skin: UVB rays are responsible for sunburn, while UVA rays cause premature skin aging; in more severe cases, both can contribute to the development of skin cancer. It is therefore essential to take special precautions when exposing yourself to the sun and use a good sunscreen. Let's also remember that the sun's rays also affect us indirectly, not only when we expose ourselves directly to radiation, so it's important to use sunscreen daily to combat skin aging and the formation of unsightly spots. Good habits for proper sun exposure: Avoid sun exposure during the hottest hours of the day, from 11 am to 3 pm. Protect your skin by wearing UV-filtering clothing, hats, and sunglasses. Carefully choose the UVA and UVB sunscreen that best suits your skin type. Protect children from sun exposure by using high protection sunscreens. UV RAYS AND SUN FILTERS There are so many sunscreen products with different ingredients, SPFs, and formulas, making it difficult to choose. When it comes to sunscreens, there are two types: chemical filters that absorb UV rays and physical filters that act as a physical barrier to block and deflect the sun's rays. Many broad-spectrum sunscreens contain both ingredients, specifically to increase the protection against UVA and UVB rays. UVB rays are responsible for tanning and sunburn, while UVA rays don't cause immediate visible damage, but can cause skin aging and other problems in the long term. Both UVA and UVB rays are among the primary causes of skin cancer. This is why there's so much talk about prevention through the use of effective, broad-spectrum sunscreens. WHEN UV RAYS BECOME MORE DANGEROUS As we said, it is necessary to avoid the hottest hours, precisely because ultraviolet radiation is more intense. Furthermore, radiation comes not only directly from the sun but also from reflected rays, which further enhance their effect (for example, water reflects sunlight, as do sand, asphalt, and any light or shiny surface). Snow also has a high reflectivity, almost doubling UV exposure. Furthermore, UV levels increase at high altitudes, such as in the mountains or near the equator, and you can be exposed to excessive UV radiation even in the shade and at high altitudes, even on winter or cloudy days. WHAT IS SPF? The sun protection factor (SPF) provides an indication of a sunscreen's effectiveness in shielding it from UVB rays. For optimal protection, experts recommend using sunscreen rated "high" (SPF 30+) or "very high" (SPF 50+), at least for fair skin and for the first few days of exposure. According to European Commission recommendations, broad-spectrum sunscreens must also provide protection from UVA rays, as indicated on the product packaging. HOW AND WHEN TO APPLY SUNSCREEN Many people simply apply too little sunscreen. Apply generously to your entire body about 20-30 minutes before going outside. Don't forget to apply it to your ears, neck, feet, ankles, and the backs of your hands (often overlooked areas that can easily become red if not adequately protected). It's also essential to reapply several times a day, especially after swimming or heavy sweating (even with waterproof formulas). It is advisable to choose different sunscreen formulas that can meet the needs and desires of the whole family (protections with different SPFs depending on the skin type and the area of application, e.g. face or body). DON'T FORGET THE EXPIRY DATE OF YOUR SUNSCREEN 👀 Always remember to check the PAO symbol on the packaging (it stands for Period After Opening, and is found on all cosmetic packaging. It's the image of a small jar that indicates how long the product can be used after opening). If you still have any old sunscreen residue from last summer, it's best to throw it away; it may have lost its effectiveness! EXTRA ATTENTION FOR THE LITTLE ONES. Children's skin is particularly vulnerable to the sun's harmful effects. This is why pediatricians and dermatologists recommend that infants and children under 3 years of age should never be exposed to direct sunlight. If sun exposure is unavoidable, make sure you always have appropriate clothing and a high-SPF sunscreen on hand to protect their skin. After bathing, dry your child with a towel and reapply sunscreen. THE IMPORTANCE OF AFTER SUN After sun exposure, skin can become red and dehydrated; for this reason, it's essential to use a product formulated with ingredients that hydrate and nourish the skin, as well as soothing and refreshing it, restoring its normal moisture balance. After-sun lotion is ideal for softening skin, eliminating that tight feeling, and helping your tan last longer. It's perfect for use after a bath or shower, after a day at the beach or in the mountains, or after sunbathing. It can also be used after returning to the city because it helps keep skin hydrated and sets your tan in place. OUR ADVICE For a perfect tan we recommend our Waterproof Pomegranate Sunscreens for all skin types with low, medium, and high protection. Our anti-aging face sunscreen (medium and high protection) is specifically designed for faces with a lighter texture. WHAT ABOUT AFTER SUN? We recommend our Refreshing and Hydrating After-Sun Fluid Cream with Bisabolol, ideal for restoring skin softness and counteracting any redness. Finally, if in addition to hydrating you want to try to keep annoying summer insects away, you can try the After Sun Protection Face Cream with Citronella and the After Sun Spray for the Body with Citronella. 🌴 Happy tanning everyone! 👋
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Taking care of your skin in winter: tips, skincare and products
When a new year begins, the desire is always to be able to achieve all the goals set, ensuring that the "good intentions" do not just remain just that, but become reality. If you haven't already included skincare among your 2024 goals, we recommend you do so now! It's not just about aesthetics, but a way to love yourself and learn more about yourself. Especially during the winter months, skin requires extra care and attention to combat the dryness, dehydration, and irritation typical of this time of year. What are you waiting for? Update your list of good intentions and discover our tips for cold-proof skincare. What happens to your skin in winter? During winter, temperatures drop dramatically, the air becomes drier, and harsh weather conditions are commonplace. These factors can significantly affect the condition of the skin, damaging the hydrolipidic film that forms it. In fact, the cold causes a significant narrowing of the blood vessels, which in turn hinders the process of oxygenation of the tissues and normal cell turnover. As a result, the skin appears dry, rough, and thin, especially in the most delicate areas, such as the lips and nose. Additionally, the epidermis is less elastic and wrinkles are more visible. Dry skin in winter: what to do? The best skincare for dry skin To effectively address the skin blemishes that the cold brings, it is necessary to adopt a targeted skincare regimen, using ingredients with hydrating, nourishing, and restorative properties to repair and strengthen the hydrolipidic film. Here are the steps and products to integrate into your routine for hydrated, elastic and firm skin even in winter: Cleansing Although skin tends to feel tight and chapped during the cold months, cleansing is a step you should never skip in your skincare routine. However, there are some precautions that, if adopted, can make a difference, such as: Avoid bathing in water that's too hot or too cold. Extreme temperatures can damage the skin, causing redness and irritation. The best solution? Lukewarm water, around 34°C (93°F). Use a gentle cleanser that respects the skin without altering its barrier. Our Normalizing Rebalancing Milk is perfect for all skin types, thanks to its soothing, hydrating, and softening properties. If you need to remove makeup, we recommend using a specific product, such as our Biphasic Makeup Remover, before cleansing. After cleansing, gently pat your face dry with a soft towel, avoiding overly vigorous and aggressive movements that can sensitize and irritate the skin. Intensive treatments Masks, serums, and oils: there are numerous intensive treatments you can implement to repair and regenerate the skin barrier, providing a high dose of nourishment. Here are some tips to follow for soft, healthy skin: Apply a hydrating mask once or twice a week. For particularly dry, red, or irritated skin, our Soothing Refreshing Mask is the best solution for calming, soothing, and nourishing the skin. Add a concentrated hyaluronic acid serum. In this case, we recommend our Liposome Gel Fluid, which is exceptional for maintaining proper hydration of the stratum corneum of the epidermis, reactivating tissue metabolism and reoxygenating the skin. Use a facial oil with hydrating, nourishing, and emollient properties. Applied after your cream, it restores the lipid component needed for skin to stay nourished and protected. This is the case with our Anti-Wrinkle Facial Oil. Skincare for dry skin Moisturizing cream Even with combination or oily skin, a moisturizer should never be overlooked. Its action helps fight free radicals and the appearance of premature wrinkles, protecting the epidermis' hydrolipidic film. However, it's important to choose a product suited to your age and needs, so as to ensure your skin receives the right nourishment without weighing it down. For example, you can opt for our Super Nourishing Cream, especially recommended during the winter months for dry, lifeless, and devitalized skin. As the final step in winter skincare, we can't fail to mention sunscreen. Even though the days may seem gray and overcast, UV rays penetrate clouds, damaging the skin and accelerating the aging process. For this reason, applying a moisturizer with SPF or a light layer of sunscreen, like our Anti-Age Face Sunscreen SPF 25, is essential to protect your skin, keeping it soft and hydrated. Conclusions During the winter months, the skin is the first to suffer from low temperatures, which can cause great discomfort, especially for those who suffer from dryness and skin irritation in the cold. Following a targeted skincare routine and integrating the most suitable products for the needs of the season can remedy these problems, counteracting dehydration and protecting the skin from external agents. Take these tips to heart, start pampering your skin with love and consistency, and you'll see that it will soon thank you! DISCOVER OUR PRODUCTS
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10 tips for smooth, glowing skin this New Year's Eve.
The Christmas holidays are approaching, and with them comes the desire to take a break from the hectic routine we're used to, to relax and spend time with our loved ones. If we want to arrive at the magical New Year's Eve dinner with skin that radiates light from every pore, now is the perfect time to start taking care of it. But how do we achieve that glow so coveted by all women, young and old? In this article, we'll reveal 10 valuable tips to make your skin healthier and brighter, not only during the holidays but beyond. Glowing skin starts with a healthy lifestyle In most cases, firm and luminous skin is the result of a healthy body that is well and in excellent health. This is why adopting a healthy lifestyle is essential for more beautiful and radiant skin. Among the habits to adopt, we recommend the following: 1. Drink at least two liters of water a day Hydration is the key to healthy skin. Drinking the right amount of water every day helps keep skin hydrated and supple, counteracting the dryness and dullness typical of winter. On the other hand, it is a good idea to limit the consumption of sugary and caffeinated drinks, as these contribute to dull and rough skin. 2. Follow a proper diet Hydrating your skin "from the inside" also means eating a balanced diet rich in fruits, vegetables, and antioxidants. The latter, in particular, help counteract the damage caused by free radicals, reducing oxidative stress and protecting the skin barrier from external aggressors. 3. Avoid alcohol and smoking Alcohol and tobacco are the skin's greatest enemies. Their consumption increases the body's production of free radicals, damaging skin cells and contributing to their aging. Additionally, smoking negatively affects the production of collagen and elastin, compromising skin elasticity and causing the appearance of premature wrinkles. 4. Get the right amount of sleep Sleeping at least 7-8 hours a night is essential for feeling good, energetic, and active. And it's also essential for our skin. During the night, the body releases growth hormone, which stimulates cell regeneration. This process helps repair the damage sustained during the day and is why we wake up looking younger and more rested. How to make your skin glow with the right skincare We said that following a healthy and balanced lifestyle is essential for smooth and radiant skin. The truth is, skincare is also a factor that shouldn't be overlooked in your daily routine. So, what are the steps to keep in mind for a truly glowing effect? 5. Cleanse your face morning and evening Cleansing, as we know, is the first step to healthy, clean skin. Washing your face with water isn't enough. Our skin requires a specific cleanser to remove impurities, excess sebum, and makeup residue. In any case, it's important to choose a cleanser that's suitable for your skin type and works without stripping the skin's surface. We recommend our Normalizing Rebalancing Milk, which, thanks to its formula with chamomile extracts, gently and delicately removes impurities. 6. Exfoliate regularly If your goal is smooth, glowing skin, don't forget to take the time to exfoliate. Incorporating a scrub or exfoliant into your skincare routine helps remove dead skin cells, stimulating skin regeneration. This will leave your skin looking smoother and more even. Exfoliation isn't necessary every day; once or twice a week is more than sufficient, but it depends on your skin type and the exfoliant you use. Our Sugar Crystal Body Scrub, for example, is suitable for all skin types and gently renews skin tissue, leaving it soft and radiant. 7. Make a face mask Face masks are also an excellent solution for dull and lifeless skin, both as a shock treatment and as a weekly habit. There are many types of face masks: purifying, hydrating, anti-aging… Always remember to choose the one best suited to your skin type and the skin problem you want to address. If you need more radiant and luminous skin, you can use our Green Clay Peeling Mask which, thanks to its purifying and smoothing properties, immediately gives brightness and vigor to the skin. 8. Hydrate sufficiently We've previously discussed the importance of hydrating your skin from within, but we must now add that a good skincare routine can also help. Adequate hydration helps maintain the skin barrier, preserving its balance, which is responsible for skin's healthy, fresh appearance. Furthermore, the use of moisturizing products creates a protective layer that defends the skin from external agents, such as smog, wind, sun and dust, thus limiting the harmful impact of free radicals. There are many solutions available on the market: from creams, like our Hydrissima Cream with Hyaluronic Acid, to serums, like our Collagen Make-Up Vial with Sericin and Hyaluronic Acid. 9. Protect yourself with sunscreen SPF sunscreens are only necessary in the summer. Wrong! Your skin needs to be protected every day, regardless of the temperature or season. UV rays are ever-present and can damage your skin year-round, even in winter, when the sun isn't shining. Using sunscreen helps prevent skin aging caused by UV rays and the appearance of brown spots. Therefore, if you don't already do so, you should start applying a good sunscreen every morning before going out. We recommend our Anti-Aging Face Sunscreen SPF 25 Medium Protection or, for greater protection, our Anti-Aging Face Sunscreen SPF 50 High Protection. 10. Use the right makeup products Taking care of your skin with a proper skincare routine is undoubtedly helpful. However, makeup can also contribute to that glow we all desire. If you're aiming for glowing skin, opt for a luminous base that can perfect your complexion and even out your skin tone. For example, you can use our Light BB Cream. And for an extra touch, there's always our Miracle Makeup Setting Cream, which guarantees perfect, long-lasting hold. Conclusions: At this time of year, it's normal to see dull, opaque, almost grayish skin. But there's a solution. As we have seen, the secrets to smooth, glowing skin are mainly two: a healthy lifestyle and careful, regular skincare. Put these 10 simple yet effective tips into practice, and you'll be ready to toast the new year with totally healthy, smooth, and radiant skin! We wish you all a sparkling and glowing New Year's Eve!
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